Your Agency’s Most Brilliant Why
![](https://kajabi-storefronts-production.kajabi-cdn.com/kajabi-storefronts-production/file-uploads/blogs/33923/images/dcd0e71-4dec-2840-263-ed1a7cbb44f7_podcast_alt._single.png)
In this episode, I discuss the critical importance of distinguishing your agency in a crowded market by focusing on your 'why.’ That is, why your agency exists and why clients should choose you.
I break down the significance of attention in today's market and the process of defining and communicating your agency's purpose into actionable steps.
Resources mentioned in this episode:
> Lead Flow Sprint > https://www.kaffeen.club/lfs <
> Win Clients Consistently > https://www.kaffeen.club/wcc <
> Client Magnet Book > https://www.kaffeen.club/book <