From Pages to Trust: Leveraging Books and Storytelling to Build Authority and Client Relationships with Alex Smith

In this episode, we’re joined by Alex M.H. Smith, founder of Basic Arts, who shares his unconventional path to establishing authority in his field. Alex has used his book, No Bullsh*t Strategy, as a key part of his new business strategy, giving him a strong platform to reach clients and engage them in fresh ways.

I came across Alex when a couple of my clients recommended I sign up for his email newsletter, The Hidden Path. If you haven’t subscribed yet, I highly recommend it—it’s a joy to read and a masterclass in rapport building. (Link in the show notes!)

Key Takeaways:

• How writing a book can be a game-changer in building authority.
• Why a clear, simple approach to strategy resonates with clients.
• Tips for creating content that builds credibility over time.

Links:

• No Bullsh*t Strategy book: https://amzn.eu/d/iexKrgK 
• The Hidden Path newsletter: https://basicarts.org/newsletter/
• Basic Arts website: https://basicarts.org/