Navigating 2024: Email Marketing Strategies, Business Shifts, and Overcoming Challenges with Eman Ismail
In today’s episode of the Kaffeen Espresso podcast, Charlotte Ellis Maldari welcomes back Eman Ismail, email strategist and founder of Eman Copy Co. They discuss how businesses can navigate the changing landscape in 2024 and why email marketing is more important than ever.
Top 5 Takeaways:
- Consistency is key: Send at least one email per week to keep your audience engaged.
- The sales cycle is longer: Clients need more time to make decisions in 2024—nurturing them over multiple touchpoints is essential.
- Repurpose your content: From podcasts to newsletters, make your content work across different channels.
- Seek completion: Don’t let a typo stop you from getting your message out. Progress over perfection!
- Client needs have shifted: Be patient, listen to client concerns, and adjust your approach as needed.
Listen now to learn how you can apply these tips in your own business.
Mentioned in the episode:
- Eman Copy Co.: www.emancopyco.com
- Mistakes That Made Me Podcast: https://podcasts.apple.com/ie/podcast/mistakes-that-made-me/id1635998876
