Greatest Hits: How To Work With Tech Start Ups, With Natasha Lytton, Head Of Brand At Seedcamp

Welcome to the Kaffeen Espresso Greatest Hits!

We're hitting replay on your favourite episodes and highlighting the most beloved insights and strategies from our top interviews 🎙️✨

Many of my brand agency coaching clients aspire to collaborate with the next big tech ‘unicorn’ but struggle with breaking into that space.

This is why I was particularly excited to chat with Natasha Lytton, the Head of Brand and Marketing at Seedcamp, Europe’s leading seed fund.

Seedcamp has provided initial funding to over 360 startups, including four European ‘unicorns’: Hopin, TransferWise, Revolut, and UiPath. Natasha’s extensive experience makes her a wealth of knowledge on collaborating with tech companies.

This conversation was so insightful and impactful that it quickly became one of our top-rated episodes. We’re thrilled to feature it again as part of our greatest hits.

Tune into this episode to get insights on:

Why brand design is often underestimated as a critical asset by tech startups
How seed-stage brands manage their budget for brand design
The optimal time and strategy to approach startups in the tech space
Whether startups should prioritize product development or brand development when resources are limited

Resources and mentions during this episode:

>> Grab the book Natasha is featured in, you can grab it here to support a good cause.

>> Shoe Dog: A Memoir by the Creator of NIKE, by Phil Knight

>> Delivering Happiness: A Path to Profits, Passion and Purpose, by Tony Hsieh of Zappos

>> Lead Flow Sprint https://www.kaffeen.club/lfs

>> Win Clients Consistently https://www.kaffeen.club/wcc

>> Client Magnet Book https://www.kaffeen.club/book