8 Selfish Reasons to Send the Elevator Down
Growth Hacker Marketing: A Primer on the Future of PR, Marketing and Advertising Kindle Edition by Ryan Holiday
It maybe fairly old by this point (8 years at time of writing) but by no means is this book out of date. When I was in tech start up world, this was my bible. If you've got a marketing budget of closer to zero than squillions, how are you supposed to create a movement around your product or service? How can you get to your first thousand - or million - clients?
Although written with SaaS founders in mind, I strongly believe there is something here for every person with marketing in their remit.
Clients From Hell: A collection of anonymously-contributed client horror stories from designers by Anonymous
A cult phenomenon among those who work in graphic, print and web design — and those lucky enough to have discovered the namesake blog — Clients From Hell has been bringing readers to tears with its unbelievable and always hilarious anecdotes from the twenty and thirty-somethings on the frontlines of design. It'll help you realise which clients to appreciate, and which you should probably shed for your own good.
The Boron Letters by Gary Halbert
Series of letters written by copywriting legend Gary C. Halbert explaining the secrets to effect marketing. This is a timeless classic that holds true even though the thoughts were penned as far back as 1984. Fewer people appreciate the power of words than Gary, and it all holds true today. If words are part of your service, this is a must-read.
ReWork: Change the Way You Work Forever by Jason Fried
This has been on my repeated reading list since 2017, but it has never felt more poignant and relevant than following the disruption to the way we work, due to Covid. From the founders of the trailblazing software company 37signals (the people behind Basecamp and more) here is a different kind of business book - one that explores a new reality and way of working. Essential reading for anyone who wants to make lean, remote working a long term part of their business set up.
Resources mentioned in this episode:
> Lead Flow Sprint > https://www.kaffeen.club/lfs <
> Win Clients Consistently > https://www.kaffeen.club/wcc <
> Client Magnet Book > https://www.kaffeen.club/book <
